Falanadhikana (name changed) is now a very popular DSLR camera company based in the small island country of Malta. Falanadhikana is perhaps the most popular company based out of Malta today.
Falanadhikana started out in the year 2014. With only 10 employees and two founders who are childhood friends, Falanadhikana was so confident that it will be the greatest DSLR camera company in the whole world within a short span of time. Falanadhikana is yet to be the world’s greatest DSLR company, but they have come a long way.
Back in 2014, Falanadhikana was able to sell only 25 cameras throughout the year. They only could sell in their home country Malta and nowhere else.
Falanadhikana understood that it is due to lack of marketing skills and because their country is not popular for making any technology. Being from Malta was coming in their way, but the founders are real nationalists. They wanted to make their country popular for making some of the best technology products.
In the year 2015, Falanadhikana tried lots of marketing gimmicks in order to become popular. They sold 5000 cameras in the year 2015, but the cost of marketing was much higher than their total revenues.
The founders of Falanadhikana didn’t give up. In the year 2016, they didn’t do much marketing, and the cost in that year was still higher than the total revenues generated.
In the year 2017, they came across mtsyconsulting.com and contacted them for marketing of their cameras. The price the marketing company quotes absolutely stunned the founders of Falanadhikana. They quoted 5 times lesser than they were already paying for the same services.
Falanadhikana company made a deal with MTSY and they were astonished again after seeing the quality of the work that MTSY was doing for them. The price was 5 times lower and the quality was 50 times higher.
In the year 2018, Falanadhikana is one of the top DSLR camera companies and perhaps the most popular Maltese company.