Kate Bernard has been running a maternity clothing retail chain. Kate’s maternity clothing retail chain is only 6 year old but it already has 15 stores and each one generates profits.
Kate writes on the official blog of her business that it is a pity that some maternity clothing stores know nothing other than boobs, especially their sales people. Kate adds that a maternity clothing store or brand has to care for the complete body of the woman, not just her boobs.
Kate writes that the demand for the business casuals is growing like never before in the maternity clothing industry and this is something which Kate herself personally and her marketing segmentation (Segmentasi Pasar) company both simultaneously observed.
Kate finds it very unprofessional that some maternity clothing chains have different prices for the same merchandise at different stores depending upon where the store is located. Kate claims that this never happens with any of her stores and she is proud of it.
Kate was not too much interested in selling her merchandise online, she used to sell the same only on Amazon and eBay but now they have a official online clothing store for the company as well.
Kate offers free gifts from time to time for honest feedback from real customers; And these customers have been a great source of business for Kate as many of them cannot recommend Kate’s maternity stores enough.
Kate writes on her blog that it doesn’t matter much if your store is not very modern looking, it just needs to be more stroller friendly.